Natural referencing allows you to attract Internet users and generate traffic in a sustainable manner, without having to constantly invest in advertising budget.

However, using SEO is a marathon job that requires time and perseverance, because the results are not visible immediately.

Search engines take into account more than 200 criteria to promote the referencing of the content of a website: its technical aspects, the relevance and quality of the content, the popularity of the site, the user experience, etc.

That said, when an SEO strategy works, it undeniably allows you to reduce your advertising budget (SEA), little by little, if you use it. Thus the cost of acquisition in generating traffic will be less expensive over time thanks to SEO.